Personas for marketing, or choosing an ideal customer segment, can be a powerful tool to focus your marketing efforts and drive more traffic and conversions. Personas give you more insight into your potential customers’ motivations, preferences, and behaviors, enable better targeting and help personalize the content that resonates with each persona.
It can also help you adjust positioning, messaging, and offers based on research-backed assumptions, which can further increase sales. Personas represent customers in a manner that speaks to their interests; they are more than just data points but an opportunity for genuine dialogue between businesses and consumers.