Using a content calendar, you can plan and track the creation and publication of online content. By creating a content calendar, you will be able to ensure that your content strategy is on track and that you are not overloading your audience with too much of the same content. Additionally, a content calendar can help you to space out your content so that it is not all published at once. Finally, it can be beneficial if you are running a promotion or marketing campaign, as it will allow you to stagger the release of your content to be more effective. Overall, a content calendar provides a valuable way to plan and track your content strategy.